The Six Seller Rules
1
Accuracy comes first
The seller is responsible for ensuring that the information submitted is correct.
2
Never invent information
AI can help write and optimize the listing, but it must not be used to guess specifications.
3
Use real product information
Product details should come from the actual product, packaging, manufacturer information or other reliable information supplied by the seller.
4
Images must represent the actual product
Do not use AI to change the product's appearance in a way that could mislead customers.
5
Avoid keyword stuffing
Use relevant tags and search terms only.
6
Check before submitting
Once submitted, incorrect information can result in customer complaints, returns, or listing corrections.
✓
Follow these rules on every listing — they protect your customers, your ratings and your account.